Bravur is an independent watch brand founded in 2011 by industrial designers Johan Sahlin and Magnus Äppelryd.

The brand was founded on 3 main principles:

- Build a strong identity in the design and create a consistent, distinct and unique design language. Great design isn't gender specific.

- Create watches with the highest build quality, finish and materials at an accessible price point.  

- Create a watch with the urban fashionable audience in mind, acting as your everyday partner. In contrary to the traditional brands communication an outdated macho lifestyle often related with fighter aircrafts, space and other areas we couldn't identify with.