HANDS-ON WITH THE BRAVUR BW002

About two years ago, we reviewed the first line of watches by the Swedish brand Bravur, the BW001. Their unique take on a modern minimal design, backed by a great case, made the watches successful pieces, though their prices were a bit higher than desired. Recently, they released a follow up model, the BW002, which takes their aesthetic into even cleaner territory. While co-exisitng with the previous watch, I do get the feeling that BW002 is an evolution on their aesthetic concept. As such, there are small differences that feel like improvements throughout the design. It’s a bit smaller and more sparse, perhaps simpler in general, but comes across a bit tighter and more harmonious. With a slightly reduced price tag starting at $625, the BW002 is still on the high side for a quartz, but has many great features with taking a closer look at.

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INTRODUCING THE BRAVUR BW003, THE SWEDISH BRAND’S FIRST MECHANICAL SERIES

By Worn & Wound

As counter-intuitive as it may sound, perhaps the toughest feat in watch design is creating the perfect, general purpose three hander. The reason for that is precisely because they’re simple. There’s nothing to hide behind, no complications to mask imbalances, and no general style to ape. It’s a fertile creative ground for a good designer, but one that can be daunting for its lack of handholds.

This can be especially true for a young brand, with creative teams still working out the DNA of their designs and no precedent to fall back on. Every once in a while, however, one of these newcomers squares up to the three-hand-challenge and absolutely knocks it out of the park.

Bravur is one of these upstarts. For their very first mechanical effort, the Swedish micro-brand (whose past series we reviewed here) has drawn deep from the well of ‘60s design to create something classically flavored but totally their own. The BW003, available in both black and silver dial versions, seems attractive enough at a glance.

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Magnus Äppelryd